Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.


Latest News

Return of UFC octagon puts Sydney cage on the world stage
17 October 2024

The Ultimate Fighting Championship (UFC) will return to Sydney, attracting tens of thousands of fans, millions of dollars in spending, and millions of global television viewers, as the Minns Labor Government delivers on another election commitment.

Coco Gauff to join Taylor Fritz for United Cup debut
16 October 2024

World No.4 Coco Gauff will make her United Cup debut for Team USA alongside world No.7 and US Open finalist Taylor Fritz at the innovative mixed team event in 2025.

NSW Wine Month Program Unveiled: Sydney-wide celebration of local wine with events to savour, including Pop-Ups, Happy Hours, and Long Lunches
15 October 2024

From a pop-up cellar door on the lawns of Chiswick, to month-long NSW wine Happy Hours, to a Sunday Long Lunch at The Blue Door PLUS signature event, Sydney Cellar Door from 9-10 November, there is a month full of events at top venues to get amongst.

Luxurious new high tea: ‘The Roederer Experience’ launches at The Hydro Majestic Blue Mountains
10 October 2024

The Hydro Majestic has launched The Roederer Experience, an elevated high tea offering that pairs exquisite delicacies with world-class Louis Roederer Champagne, set against the stunning backdrop of the Blue Mountains' Megalong Valley.

The Bowral Classic Road Closures and Special Guest Announcement
8 October 2024

The 8th annual Bowral Classic Cycling Gran Fondo is returning to the Southern Highlands of New South Wales on Sunday, 20 October.

Sixteen NSW Properties Named in 2024 Edition of Good Weekend’s 52 Weekends Away
30 September 2024

Sixteen accommodation options across New South Wales have been named in Good Weekend’s 2024 edition of its annual 52 Weekends Away feature, published on Saturday, 28 September.