International Market Consumer Profiles
Destination NSW in partnership with Tourism Australia and other State Tourism Organisations conduct the Consumer Demand Project (CDP) research on key international visitor markets. The CDP looks into how global consumers view Australia and what motivates them to visit. Tourism Australia’s Consumer Profile reports provide information on traveller profile, perceptions and behaviour.
| Canada Consumer Profile | Japan Consumer Profile |
International Market Segment Snapshots
International visitors to NSW can be segmented in multiple ways including area of interest, demographics and purpose of trip. To better understand each of these segments, Destination NSW regularly produces profiles on different segments that exist in the NSW visitor economy.
View Market Segments
Other information
Overseas Arrivals and Departures (OAD) and International Visitor Survey (IVS)
