11 October 2011

This section is where we help you understand Destination NSW’s marketing activities and how industry partners can be involved.

The aim is to equip operators with the knowledge and resources needed to work with us in promoting NSW destinations and experiences in domestic and overseas markets.

Facts & Figures

It all starts here - useful data and insights, which can support business and destination planning. Search these pages for the latest National and International Visitor Survey statistics for NSW; profiles of special consumer segments; and research reports relating to issues affecting tourism performance.


These pages give a comprehensive overview of Destination NSW’s marketing framework and its strategies for promoting NSW in domestic and international markets.

Industry Opportunities

Covers the programs industry operators can participate in to promote their product or service ranging from sales missions and trade shows, to publicity and online opportunities.

Business Development Resources

This is a hub of useful information, practical training modules, contacts and resources to help you better understand the tourism industry and improve business performance.

Content Library

Destination NSW’s Content Library offers an inspiring collection of images, videos and editorial content for media and industry to promote NSW tourism experiences.