Travel Trade Toolkit

9 July 2020

In light of the current travel environment which impedes travel trade engagement activities such as familiarisation visits, face-to-face training and trade events, Destination NSW has developed the below collection of training tools for trade partners in Australia and overseas, to help sell Sydney and NSW.

Commissionable NSW Product Factsheets

Destination NSW has produced a series of trade factsheets to assist our industry partners sell and promote Sydney and regional NSW products.

The majority of products included in the factsheets are those that have been assessed as commissionable products. The factsheets have been tailored to meet the requirements of a range of domestic and international markets.

Sydney and NSW Product Factsheets

Destination Vignettes

Destination NSW has created a selection of destination vignettes for our trade partners in Australia and overseas to help increase destination knowledge and sell Sydney and NSW. The vignettes are a valuable resource for the travel trade during travel restrictions and can also be used for future itinerary planning and development.

View the Destination Vignettes

Wine Regions of NSW – A Toolkit for the Travel Trade

Wine Regions of NSW - A Toolkit for the Travel Trade features a practical resource guide and destination videos highlighting six of the key wine regions in NSW. The toolkit aims to inspire and provide the travel trade with important information about NSW wine regions and access to commissionable products to help create unforgettable client itineraries.

Wine Regions of NSW - A Toolkit for the Travel Trade

Sydney & NSW Product Update Newsletter

The Sydney & NSW Product Update features tourism experiences that are new to the travel trade, NSW regions in focus, and product news across accommodation, visitor attractions, tours, and sectors including aboriginal tourism and food and wine. Featured experiences are ready to work with the travel trade.

Sydney & NSW Product Update Newsletter

Be part of something new

Destination NSW has developed a toolkit and resource hub to introduce you to the new visitor brand, and show how you can use it in your everyday marketing to attract visitors to your destination or experience.

Feel New Visitor Brand - Destination NSW