Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Sealing secured in safety win for Mundi Mundi Bash
15 July 2024

The Minns Labor Government is continuing to work to improve the connectivity and safety of regional roads by announcing plans to upgrade the dirt road that’s been integral to the success of an iconic tourism event in Far West NSW.

Savour the Tweed
28 June 2024

A new food & drinks event that invites you to savour the Tweed.

Regional NSW extends its lead as Australia’s most popular domestic destination
26 June 2024

Regional NSW recorded the highest year-on-year growth in regional Australia during the period and experienced the best post-pandemic recovery.

Latest data shows NSW leads international visitor recovery
26 June 2024

International visitors spent more nights in the state than pre-COVID-19.

25 June 2024

SXSW Sydney has today announced more than 500 new speakers, workshops, artists, screenings, games and experiences for this year’s Event, taking place October 14–20.

The 2024 ARIA Awards set to return on 20 November Back at the Hordern Pavilion for a third big year
25 June 2024

Australian Recording Industry Association (ARIA) today announced the 2024 ARIA Awards in partnership with YouTube are set to return to Australia's creative industries capital on Wednesday, 20 November. Held for the third year running at Sydney’s Hordern Pavilion, on Gadigal land, the 38th ARIA Awards will showcase and celebrate the very best of Australian music over the past year