Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.


Latest News

The Kid Laroi to Headline 2024 Telstra Premiership Grand Final Entertainment
4 September 2024

GRAMMY® nominated, multi-platinum chart-topping global superstar The Kid LAROI will headline the 2024 NRL and NRLW Telstra Premiership Grand Final Entertainment.

Img Announce Dates for Australian Fashion Week 2025
29 August 2024

IMG, in partnership with Strategic Sponsor Destination NSW, today announced Pandora and Business of Fashion as partners for Australian Fashion Week 2025, taking place 12 – 16 May 2025 at Carriageworks in Sydney. With the support of the New South Wales Government and Destination NSW, IMG will waive designer participation fees for the 2025 event. 

Australia's Largest Marathon the TCS Sydney Marathon Hits History Making 25,000 Participants
28 August 2024

Australia's largest marathon the TCS Sydney Marathon hits history making 25,000 participants with interstate and international runners boosting the record-breaking numbers.

Byron Bay Bluesfest 36th and Final Festival 2025: First Artist Announcement
21 August 2024

Bluesfest Byron Bay, Australia’s iconic as well as most highly awarded music festival ever, is excited to announce the first wave of artists who will perform at the final Bluesfest in 2025. With the second announcement already in the works.

Tickets Go On Sale for A-Leagues' Unite Round 2024/25
20 August 2024

Unite Round is set to take place from November 22-24, and all 12 games across both competitions will be staged entirely across two Sydney venues: Leichhardt Oval and Allianz Stadium.

Sydney New Year’s Test is a keeper
18 August 2024

The NSW Government has today raised the bat after confirmation from Cricket Australia that the New Year’s Test will be held in Sydney for the next seven years.