Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.


Latest News

The Bowral Classic Road Closures and Special Guest Announcement
8 October 2024

The 8th annual Bowral Classic Cycling Gran Fondo is returning to the Southern Highlands of New South Wales on Sunday, 20 October.

Sixteen NSW Properties Named in 2024 Edition of Good Weekend’s 52 Weekends Away
30 September 2024

Sixteen accommodation options across New South Wales have been named in Good Weekend’s 2024 edition of its annual 52 Weekends Away feature, published on Saturday, 28 September.

Mudgee Classic Returns to NSW’s Wine Country in May 2025
30 September 2024

One of Australia’s most loved cycling Gran Fondos will return to the Mudgee region in May, with entries now open for the 2025 Mudgee Classic.

NSW Wine’s Sydney Cellar Door Returns This November for NSW Wine Month
27 September 2024

November will mark the first ever NSW Wine month - marked by the return of Sydney Cellar Door to be held on November 9 and 10.

The National Visitor Survey and International Visitor Survey results have been released for June 2024
25 September 2024

New South Wales received 101.6 million domestic and international visitors, who spent a record $52.9 billion in the state in Year Ended (YE) June 2024.

Take On the Tough Mudder Challenge and Do Something Tough for People Affected by Cancer
24 September 2024

In the time it will take you to finish the Tough Mudder course, approximately 413 Australians will have heard the words ‘You have cancer’.