NSW Government launches new skills workshops to grow regional tourism

“Regional NSW has abundant natural beauty and fantastic tourist attractions. In a competitive market we need to ensure local operators provide the best possible product for our domestic and international visitors.”A key recommendation from the Visitor Economy Taskforce Report was to improve the capacity of the tourism industry in NSW to become more competitive.  These free one-day workshops, held across NSW, will provide operators with a great way to learn new skills and hear new ideas to make their businesses and regions more successful, and to ensure NSW is first on the list of consideration for a visit.”

Workshop topics will include how to develop a compelling visitor experience, how to market effectively, how to use the internet to drive business success, and how to generate publicity.

“The workshops are also a good example of how the NSW Government, through the NSW NOW The New State of Business initiative, is delivering a program that will drive the economic growth and development of the State.

“In 2012 tourism provided $26.1billion to the NSW economy and employed 159,000 people.  With nearly 100,000 businesses involved in tourism providing these free workshops will enable tourism’s contribution to grow, particularly in Regional NSW where visitors spent $9.3 billion in 2012,” Mr Souris said.

Sandra Chipchase, CEO of Destination NSW said, “The workshops have been designed to build capacity and skills in NSW.  The topics being covered have been largely chosen by the NSW tourism industry and will provide operators with an expanded skills base to assist them to drive more tourism business to their destinations.”

See full workshop schedule and register at destinationnsw.com.au/workshops