Destination NSW is supporting NSW businesses to attend Australian Tourism Exchange 2024 (ATE24), delivered by Tourism Australia.
From 19–23 May 2024, ATE24 will bring together Australian visitor economy businesses and global distribution partners to conduct scheduled business appointments and participate in networking events over four days.
Why attend ATE24 as a new seller?
Attending ATE24 will help businesses to build new relationships with global distributors including wholesalers and online travel agents.
Destination NSW is supporting the registration cost for new sellers to attend through its New Product Pathway program.
What support is available for NSW businesses?
The $54,000 New Product Pathway program, delivered by Destination NSW, will reimburse up to 12 NSW businesses to attend as new sellers at Australia’s largest B2B travel industry event.
Successful participants will receive a $4500 reimbursement of their primary ATE24 registration fee valued at $5912 (inc GST).
Who can apply?
Established visitor economy businesses such as tour, accommodation or attraction providers that are actively working with one or more inbound tour operators and have not previously attended ATE, can apply.
Expressions of interest are open to businesses that register as a new seller at ATE24 by 10 November 2023.
Please refer to key dates, eligibility criteria and terms below.
How to apply: key dates
- 18 October – 10 November 2023: Apply to attend ATE24 as a seller via Tourism Australia’s ATE24 event website. Seller applications close on Friday 10 November 2023.
- 2 November – 10 November 2023: Submit your New Product Pathway program expression of interest (EOI) to Destination NSW by 5.00 pm AEST Friday 10 November 2023
- 11 December 2023: Destination NSW will send an application link for the New Product Pathway program to all businesses which have submitted an EOI and received an official acceptance to attend ATE24 from Tourism Australia.
- 12 December – 18 December 2023: Apply for the New Product Pathway program. Applications for the New Product Pathway program will be open from 9.00 am AEST, 12 December 2023 to 9.00 am AEST, 18 December 2023.
- 21 December 2023 Destination NSW will notify successful applicants by 5.00 pm AEST on Thursday 21 December 2023. This is prior to Tourism Australia’s payment deadline of 19 January 2024 for ATE24 primary registration fees.
PLEASE NOTE: Unsuccessful applicants will have the option to decline Tourism Australia acceptance until Tourism Australia’s payment deadline of 19 January 2024.
Eligibility criteria and terms: New Product Pathway
- Applicant businesses must be eligible based on Tourism Australia’s event seller criteria and receive official acceptance as an ATE24 seller from Tourism Australia.
- Applicant businesses must be first-time sellers at ATE.
- Applicant businesses must demonstrate engagement with one or more inbound tour operators within the 2023 calendar year.
- Applicant businesses are not eligible for a participation subsidy under the New Product Pathway program if they meet Tourism Australia’s “National” definition (operating your business in three or more Australian states and territories).
- Product Representation Companies (PRC) are not eligible for a participation subsidy under the New Product Pathway Program. A PRC is a business that represents and acts on behalf of either a sole business or multiple businesses
- The New Product Pathway applies only to the ATE24 registration and primary delegate fee. All other expenses, including remaining application fee of $1412, flights, accommodation, and additional delegates, are at the expense of the applicant.
- Applicants who have been successful in receiving other grants (federal or state) to support their attendance at ATE24 are not eligible to apply.
- Applications will be assessed based on eligibility and on a first come, first served basis. Places are limited to a maximum of 12 New Product Pathway subsidy program recipients.
- Destination NSW will notify successful New Product Pathway program applicants no later than 21 December 2023.
- To receive the New Product Pathway program subsidy, successful applicants must provide Destination NSW with a receipt from Tourism Australia for full payment of the primary delegate registration fee. Destination NSW will then reimburse the applicant to the value of $4500.
- Cancellation fees for ATE24 will apply as per the ATE Terms & Conditions. If an applicant cancels ATE24 registration, the New Product Pathway program subsidy must be repaid in full to Destination NSW.
Find out more
For more information on ATE24, visit the Tourism Australia website
For further assistance on the New Product Pathway program, contact Destination NSW on trade.events@dnsw.com.au
